Naeth isn’t just a fashion brand. It’s a story. A journey. A movement woven from memory, meaning, and creativity.
In this new episode of the Dream Malayalam podcast, I sit down with the team behind Naeth — a bold and artistic fashion label from Kerala that blends heritage with innovation.
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🎙️ Meet the Guests
Joining us on the mic:
- Vishnu Girija Gopal – Co-founder and innovator,
- Gokul Krishna – Head of Marketing and storyteller,
- Anu Joice – Voice of the brand, managing Customer Communications.
Co-founder Jithu GS couldn’t join due to a personal emergency, but his vision is reflected throughout the conversation.
🧵 What is Naeth?
Naeth was born in Kerala, founded by two engineers who think like artists. The brand believes clothing is more than fabric — it’s a living expression of identity and culture.
From reviving traditional Balaramapuram handlooms to launching textiles made from recycled PET bottles and bamboo, Naeth pushes boundaries while staying rooted in craft.
🌿 What You’ll Hear in This Episode
This episode is full of insights, inspiration, and heartfelt stories. Here’s a glimpse of what we cover:
- Vishnu’s journey to create a sustainable, wearable fabric using PET and bamboo.
- Gokul’s approach to marketing a brand that values exclusivity, quality, and storytelling.
- Anu’s reflections on customer feedback, emotional responses, and building long-term connections.
We also discuss:
- How Naeth reimagines the classic kasavu into modern styles.
- Why Naeth limits every collection to ensure each piece is truly unique.
- The importance of community, culture, and sustainability in their creative process.
Why This Episode Matters
Fast fashion is everywhere. But brands like Naeth offer something deeper. They create pieces that are meant to be felt, remembered, and cherished. Each garment tells a story; from the weaver’s loom to the wearer’s life.
By blending science with soul, Naeth proves that fashion can be both thoughtful and bold.
Because sometimes, a thread isn’t just a thread.
It’s a story.
It’s a revolution.
It’s Naeth.
🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you tune in.
📲 Dream Malayalam – dream a better tomorrow!